SEO Coaching and Training Made Easy

The Business Owners Simple SEO Training System

Learn SEO – With or Without Coaching In Addition

Imagine the relief of waking up each morning knowing new leads came in overnight. No more chasing business at networking events. No more waiting on referrals that may or may not come through. No more praying your next ad campaign pays off.
With effective SEO, coaching clients can reliably find your business online, allowing you to attract a steady stream of potential clients without constant outreach.

Instead, business owners are searching for exactly what you offer, finding you online, and reaching out to ask if they can work with you. That’s the power of SEO—helping you reach the first page of search results where your ideal clients are looking. You’ll learn all of this and more through my Training System. And if opt to do the SEO Coaching program, you’ll get the entire training system to work through at your own pace but you’ll also get weekly calls where I’ll work with you one-on-one. I’ll help you build out a winning strategy, help you get past any road blocks, and act as your own personal guide to success. But don’t wait to sign up, I can only work with a handful of people at a time so reserve your spot before it fills up!

Over time, this program will help your business grow organic traffic, achieve measurable SEO results and ultimately get new business from the internet.

 

Learn How to Get Business From the Internet – Sign Up Now!

Why Buy My Training or Work With Me as Your SEO Coach?

I’ve been doing SEO professionally for about 15 years and marketing for more than 20. For the majority of my career, I worked at a digital marketing agency, where I spent 14 years as a Director overseeing the SEO team. I oversaw the largest branch of the company — the one responsible for generating the majority of our revenue. If we weren’t getting results for our clients, that branch wouldn’t have been successful.

In that role, I:

• Guided and trained dozens of SEO strategists to deliver results
• Mentored and taught professionals in the field, helping them advance their SEO careers
• Oversaw hundreds of client accounts from a high level while personally managing dozens
• Played a key role in client retention and success, ensuring long-term growth for businesses across industries
• Helped grow the agency from just three people (myself, the founder, and one other employee) to over 30 team members, starting from a few hundred thousand in yearly revenue to about 9 million.

Along the way, I’ve hired, trained, and managed SEO practitioners — and yes, had to let some go when they weren’t the right fit. I have taught SEO to many professionals over the course of my career. I know what it takes to succeed in SEO and how to teach it. More importantly, I know how to identify the industries and business models where SEO works best.

When you choose me as your SEO coach or buy my training, you’re not just getting theory — you’re getting the practical, real-world experience of someone who’s been doing marketing day in and day out for two decades (SEO specifically for about a decade and a half).

What WebGrowEZ Clients Are Saying:

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Why is SEO Coaching and Training So Valuable?

SEO isn’t a get-rich-quick scheme. It takes strategy, effort, and consistency. But when done right, it’s one of the most lucrative and scalable marketing channels you can invest in. Through effective SEO coaching sessions, even SEO beginners can learn to implement best practices that lead to measurable SEO results, such as improved rankings, increased conversions, and greater visibility. One of the key benefits is the ability to consistently increase your website’s traffic, which directly impacts your business growth.

Think about the alternatives:

• Waiting around for referrals
• Paying endlessly for ads
• Attending networking events every week
• Buying billboards or traditional ads with questionable ROI

Those things can work — but why not add a channel that brings business to you around the clock? With SEO, people searching for your services are already interested in what you offer. They find you because you’ve positioned yourself as an authority. That means they come into the conversation already trusting you.

And when clients find you — instead of you finding them — you’re in a stronger negotiating position. You’re the trusted expert, not another salesperson begging for attention. That’s when you can start commanding higher prices and building a business that grows on its own momentum.

What You Will Learn in SEO Training and Coaching

This isn’t theory. This is the same framework I’ve used for 14 years as the Director of Client Success managing the SEO team at a fast-growing agency, guiding hundreds of businesses to exponential growth. The framework is designed to adapt to algorithm updates, ensuring your strategies remain effective as search engines evolve. Here’s what my coaching program will teach you: you’ll learn the best practices for SEO, and receive expert guidance to help you master SEO and achieve digital success.

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The Business Owners Simple SEO Training System

The Training system is the foundation and homework of the Coaching, it can be bought as a DIY course but is also included with the Coaching program. Many agencies charge $200 or more per hour for their work, I’m including over 7 hours of video which has 15+ years of experience condensed into those few hours, plus 200 pages of PDF documentation with a section on each and every lesson (32 lessons total), and a downloadable spreadsheet template that will help you document, organize and build out your SEO strategy. The $500 cost of this training course wouldn’t even get you off the ground with most agencies or cover your first month’s expense.

Below is the Training Program Overview and Lesson Descriptions.  Each lessons video averages around 12-13 minutes, (some shorter, some longer)

Section 1: Basic SEO Foundations and Concepts

Introduction: A quick welcome to the course, what to expect, and how this training will help you build a real SEO system that brings in customers consistently — without needing an agency.

1. Getting Started: Resources & How to Use the Guide: You’ll get an overview of all course materials, worksheets, templates, and video lessons — plus instructions on how to work through the guide step-by-step for the best results.

2. Philosophy: How to Think About SEO & Incorporate It Into Your Business:Learn the mindset behind effective SEO: why it’s a long-term asset, how to integrate it into everyday business decisions, and how to avoid the traps that waste time and money.

3. SEO Tools: A breakdown of the essential tools you’ll use for keyword research, tracking, content optimization, auditing, local SEO, and more — with clear explanations of what matters and why.

4. Domain, Hosting, & Email Setup: Guidance on choosing the right domain and hosting provider, setting up professional business email, and ensuring your foundation is technically sound from day one.

5. Keyword Research: Learn how to find the right keywords, understand search intent, spot commercial opportunities, evaluate competition, and build a keyword strategy that actually drives business.

6. WordPress Plugins: A walkthrough of the core plugins that make SEO easier — from metadata control to redirects to forms — plus how to extend your site safely without bloating or slowing it down.

7. Basic Analytics & Tracking Setup (Google Analytics & Search Console): Learn how to set up the tracking every business needs: Analytics, Search Console, Bing Webmaster Tools, keyword tracking tools, and call tracking. Your system for measuring success starts here.

8. Site, Menu, Page & URL Structure: How to structure your website so both users and search engines can understand it instantly. Covers navigation, internal linking, siloing, page hierarchy, and clean URLs.

9. Design, CTAs & Page Flow: Learn how to design pages that convert: smart placement of calls-to-action, clean flow, engaging visuals, scannable layouts, and how to guide users toward taking the next step.

10. Nail Down the Basics of Metadata: Title tags, meta descriptions, headings, and URL best practices — how to write them, optimize them, and use them to increase both rankings and click-through rates.

11. Content 101: Depth, Keywords & Structure: Understand what makes content rank: depth, clarity, keyword usage, competitive analysis, and how to structure pages so search engines treat them as authoritative resources.

12. Content 201: Media (Images, Videos, Maps, Etc.): Learn how multimedia improves SEO, boosts engagement, increases rankings, and helps your pages stand out — without needing technical expertise.

13. Content 301: Incorporating EEAT: How to demonstrate real expertise: using personal stories, case studies, awards, associations, media coverage, author bios, reviews, and trust elements that matter for modern SEO.

14. Onsite Optimization: Putting it all together: optimizing headings, images, interlinking, redirects, sitemaps, schema, and everything else that improves how search engines crawl and index your site.

15. Local SEO 101 (GBP & Reviews): How to optimize your Google Business Profile, increase visibility in Maps, earn reviews that rank, and compete locally — even in crowded markets.

Section II – Medium Level SEO Strategies & Implementation

16. Content 202 (Advanced Image SEO): A deeper dive into image optimization: geotagging, alt text, compression, file names, licensing, and the technical elements that improve both rankings and page load speed.

17. AI 101: Using AI for Strategy: Learn how to use AI tools to research topics, build outlines, generate ideas, evaluate content gaps, and streamline your SEO workflow without losing authenticity.

18. AI 201: Using AI to Build A Strong Content Foundation: How to use AI tools to create content foundations, generate images and videos, optimize drafts, and speed up your workflow — while ensuring your content still passes EEAT checks.

19. Link Acquisition 101 (Foundations): An introduction to why links matter, how Google sees them, the history of link penalties, and how to safely begin acquiring high-quality backlinks.

20. Local SEO 201 (Citations): Learn how to build and clean up citations, maintain NAP consistency, increase local authority, and leverage structured and unstructured citations for ranking improvements.

21. Link Acquisition 201: Organic Growth: How to use a link acquisition platform to discover link opportunities, outreach safely, avoid reciprocal linking footprints, and build links within Google’s guidelines.

22. Content 401: Building High-Converting Service Pages: How to create powerful service pages that convert: covering each service individually, adding social proof, embedding media, using storytelling, and building trust.

23. Content 402: Building High-Performing Geo Landing Pages : How to expand visibility into multiple locations by creating unique, high-quality geographic landing pages that reflect the character and needs of each service area.

24. Content 403: Building High-Value FAQ Pages How to build FAQ pages that attract traffic, answer real customer questions, support sales, earn AI Overview placements, and strengthen your topical authority.

25. Content 404: Blogging: How to use blog content to build topical authority, capture long-tail searches, show expertise, and create evergreen resources that attract customers over time.

Section III: Advanced SEO Strategies & Implementation

26. Schema and Structured Data: Learn how to add structured data (local business, article, FAQ, organization, person, etc.) to enhance search visibility and help Google better understand your content.

27. AI 301: Getting Found in AI Results: Strategies for showing up in AI Overviews, Gemini, GPT, Perplexity, and Copilot — including content structure, clarity, brand signals, EEAT, and entity optimization.

28. Page Speed Optimization: A practical guide to improving load times using caching, image compression, hosting upgrades, and simple site cleanup — no complex development required.

29. Technical SEO & Site Auditing: How to identify indexing issues, crawl problems, broken links, thin content, schema errors, speed problems, and the technical factors impacting rankings.

30. Competitor SEO Audits: Learn how to reverse-engineer your top competitors by analyzing their titles, keywords, links, schema, content length, structure, UX, and authority signals.

31. Link Acquisition 301: Advanced backlink strategies, including responsible use of more scalable guest posting methods, understanding Google’s stance on different types of links, evaluating domains, and building a controlled link portfolio.

32. Local SEO 301: Creative, advanced local signals: unstructured citations, local partnerships, embedded maps, hyperlocal content, review deepening, and real-world community-based authority building.

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Coaching Program Structure

My SEO coaching program is built to deliver real, lasting results for businesses of all sizes. Each coaching session is customized to address your specific needs, challenges, and goals. I’ll work closely with you to develop a personalized SEO strategy, offering practical tips and actionable advice every step of the way.

Through a series of focused coaching sessions, you’ll gain the knowledge and skills needed to implement effective SEO techniques, drive more organic traffic, and improve your search engine rankings. This coaching program is designed to be interactive and supportive, ensuring you have the guidance and resources you need to succeed. Whether you’re just starting out or looking to take your SEO to the next level, you’ll have a professional coach here to help you develop the strategies and confidence to achieve your business objectives.

What Does SEO Coaching Include?

My SEO Coaching program is a one time fee of $3000 and combines personalized training with hands-on support including:

• 8 Weeks of Weekly Coaching Calls – We’ll meet up to once per week to address your challenges, give feedback on your progress, and outline your next steps. (You don’t have to schedule a call every week, but this phase of the coaching last 8 weeks total regardless.)
• 6 More Weeks of Bi-Weekly Coaching Calls – We’ll meet up every other week after you get things going and have a solid foundation to build upon. (Similar to the first phase, this phase last 6 weeks total so you’ll want to take advantage of scheduling your bi-weekly session.)
• Custom Strategy Guidance – I’ll help you build an SEO strategy tailored to your business, not a cookie-cutter plan.
• Expert Insights – You’ll be working with a seasoned SEO practitioner who’s not only worked in the industry for about 15 years, but has also trained dozens of practitioners to become SEO experts themselves and overseen hundreds of real world accounts. One of the few opportunities to get this level of expert insights and one-on-one coaching that normally would equate to years of paying an agency thousands of dollars every single month.
• Practical Implementation Help – Stuck on something? I’ll walk you through it or show you how to get it done.
• Training Modules – Between sessions, you’ll work through practical lessons that build your knowledge and help you implement SEO strategies on your own site, with a focus on practice to solidify your learning.
• Personalized SEO Coaching Sessions – Get one-on-one guidance covering keyword research, link building, traffic monitoring, and competitor analysis.
• Accountability & Support – I’ll keep you focused on the things that matter most so you don’t waste time chasing every shiny object.

This program is designed for business owners and marketers who want to understand SEO in a strategic and practical way — not just at the surface level.

You’ll also receive comprehensive SEO training modules to ensure you have the skills and knowledge to improve your website’s visibility and ranking.

Ready to Learn SEO and Transform Your Business?

This isn’t a quick fix, and it’s not effortless. But if you’re willing to put in the work, my SEO Coaching program will give you the skills, strategy, and support to build a business where leads find you. Whether you’re an SEO beginner or looking for a comprehensive SEO course online, this program is designed to guide you step by step. SEO isn’t magic. It’s not quick. But with the right coach, the right strategy, and your commitment to learning, it can be the game-changer your business!

I know how to tell if SEO is right for your business, and if it is, I can coach you through the process so you don’t waste time or money. I’ve been doing this for over 14 years, not just dabbling, but making SEO the foundation of real business growth. I will tell you honestly if it’s a good fit — and if it is, I’ll help you make it work.

If you’re ready to stop chasing business and start having business come to you, let’s get started.

Ready to Take Control of Your Future?