SEO Coaching Made Easy

Imagine the relief of waking up each morning knowing new leads came in overnight. No more chasing business at networking events. No more waiting on referrals that may or may not come through. No more praying your next ad campaign pays off.

With effective SEO, coaching clients can reliably find your business online, allowing you to attract a steady stream of potential clients without constant outreach.

Instead, business owners are searching for exactly what you offer, finding you online, and reaching out to ask if they can work with you. That’s the power of SEO—helping you reach the first page of search results where your ideal clients are looking. And through my SEO Coaching program, I’ll show you how to build this kind of engine for your own business.

Over time, this program will help your business grow organic traffic and achieve measurable SEO results.

Introduction to SEO

Search engine optimization (SEO) is the foundation of a successful digital marketing strategy. It’s the process of optimizing your website so it appears higher in search engine rankings and LLMs, making it easier for potential clients to find your business online. With so many businesses competing for attention, mastering SEO is essential for standing out in search results and attracting organic traffic that converts.

SEO coaching offers a personalized path to mastering these skills. By working with a professional SEO coach, you gain expert guidance tailored to your unique business goals and challenges. Through targeted SEO strategies, you’ll learn how to improve your website’s visibility, drive more qualified leads, and build a sustainable online presence. Whether you’re new to SEO or looking to refine your approach, SEO coaching empowers you to take control of your digital marketing strategy and achieve measurable results for your business.

Understanding Search Engines

To succeed with SEO, it’s crucial to understand how search engines like Google evaluate and rank websites. Search engines use sophisticated algorithms to determine which sites best match a user’s search query, considering factors like relevance, authority, and user experience. This is where keyword research comes in—by identifying the keywords your target audience is searching for, you can create content that meets their needs and aligns with their search intent.

Understanding search intent is key to developing effective SEO strategies. It’s not just about ranking for popular keywords, but about creating content that genuinely answers the questions and solves the problems your audience is searching for. By aligning your SEO strategy with the way search engines work, you can develop a website that not only ranks well but also delivers real value to your visitors, helping your business grow and thrive online.

Digital Marketing Strategy

A strong digital marketing strategy is essential for any business aiming to succeed online. SEO coaching helps you weave search engine optimization seamlessly into your broader marketing strategy, ensuring that your efforts across social media, content marketing, and other digital channels work together to drive results. With the guidance of a professional SEO coach who has experience in many facets of marketing, you’ll gain a deep understanding of your target audience and learn how to create content and campaigns that resonate with them.

By developing a comprehensive digital marketing strategy, you can boost your online presence, increase engagement, and drive more sales. SEO coaching provides the expertise and support you need to identify new opportunities, refine your marketing approach, and achieve your business goals. Whether you’re looking to grow your brand, reach new customers, or increase revenue, a tailored marketing strategy built on solid SEO principles is the key to long-term success.

Why Work with an SEO Coach?

I’ve been doing SEO professionally for over 14 years and marketing for more than 20. For the majority of my career, I worked at a digital marketing agency, where I spent 14 years as the Director overseeing the SEO team. I oversaw the largest branch of the company — the one responsible for generating the majority of our revenue. If we weren’t getting results for our clients, that branch wouldn’t have been successful.

In that role, I:

• Guided and trained dozens of SEO strategists to deliver results
• Mentored and taught professionals in the field, helping them advance their SEO careers
• Oversaw hundreds of client accounts from a high level while personally managing dozens
• Played a key role in client retention and success, ensuring long-term growth for businesses across industries
• Helped grow the agency from just three people (myself, the founder, and one other employee) to over 30 team members, starting from a few hundred thousand in yearly revenue to about 9 million.

Along the way, I’ve hired, trained, and managed SEO practitioners — and yes, had to let some go when they weren’t the right fit. I have taught SEO to many professionals over the course of my career. I know what it takes to succeed in SEO and how to teach it. More importantly, I know how to identify the industries and business models where SEO works best.

When you choose me as your SEO coach, you’re not just getting theory — you’re getting the practical, real-world experience of someone who’s been doing marketing day in and day out for two decades (SEO specifically for about a decade and a half).

Why is SEO Coaching So Valuable?

SEO isn’t a get-rich-quick scheme. It takes strategy, effort, and consistency. But when done right, it’s one of the most lucrative and scalable marketing channels you can invest in. Through effective SEO coaching sessions, even SEO beginners can learn to implement best practices that lead to measurable SEO results, such as improved rankings, increased conversions, and greater visibility. One of the key benefits is the ability to consistently increase your website’s traffic, which directly impacts your business growth.

Think about the alternatives:

• Waiting around for referrals
• Paying endlessly for ads
• Attending networking events every week
• Buying billboards or traditional ads with questionable ROI

Those things can work — but why not add a channel that brings business to you around the clock? With SEO, people searching for your services are already interested in what you offer. They find you because you’ve positioned yourself as an authority. That means they come into the conversation already trusting you.

And when clients find you — instead of you finding them — you’re in a stronger negotiating position. You’re the trusted expert, not another salesperson begging for attention. That’s when you can start commanding higher prices and building a business that grows on its own momentum.

Coaching Program Structure

My SEO coaching program is built to deliver real, lasting results for businesses of all sizes. Each coaching session is customized to address your specific needs, challenges, and goals. I’ll work closely with you to develop a personalized SEO strategy, offering practical tips and actionable advice every step of the way.

Through a series of focused coaching sessions, you’ll gain the knowledge and skills needed to implement effective SEO techniques, drive more organic traffic, and improve your search engine rankings. This coaching program is designed to be interactive and supportive, ensuring you have the guidance and resources you need to succeed. Whether you’re just starting out or looking to take your SEO to the next level, you’ll have a professional coach here to help you develop the strategies and confidence to achieve your business objectives.

What Does SEO Coaching Include?

My SEO Coaching program combines personalized training with hands-on support:

• Weekly Coaching Calls – We’ll meet up to once per week to address your challenges, give feedback on your progress, and outline your next steps.
• Custom Strategy Guidance – I’ll help you build an SEO strategy tailored to your business, not a cookie-cutter plan.
• Practical Implementation Help – Stuck on something? I’ll walk you through it or show you how to get it done.
• Training Modules – Between sessions, you’ll work through practical lessons that build your knowledge and help you implement SEO strategies on your own site, with a focus on practice to solidify your learning.
• Personalized SEO Coaching Sessions – Get one-on-one guidance covering keyword research, link building, traffic monitoring, and competitor analysis.
• Accountability & Support – I’ll keep you focused on the things that matter most so you don’t waste time chasing every shiny object.

This program is designed for business owners and marketers who want to understand SEO in a strategic and practical way — not just at the surface level.

You’ll also receive comprehensive SEO training modules to ensure you have the skills and knowledge to improve your website’s visibility and ranking.

What You Will Learn in SEO Coaching

This isn’t theory. This is the same framework I’ve used for 14 years as the Director of Client Success managing the SEO team at a fast-growing agency, guiding hundreds of businesses to exponential growth. The framework is designed to adapt to algorithm updates, ensuring your strategies remain effective as search engines evolve. Here’s what my coaching program will teach you: you’ll learn the best practices for SEO, and receive expert guidance to help you master SEO and achieve digital success.

• Philosophy: How to Think About SEO and Incorporate it Into Your Business: Before tactics come mindset. You’ll learn how to view SEO not just as a marketing channel, but as a long-term growth engine woven into your business strategy.

• Setting Up the Basics: Domain, Hosting, CMS, Email: Technical setup doesn’t have to be overwhelming. Establishing your web presence is the first step. I’ll walk you through how to get your domain, web hosting, content management system (CMS), and email configured the right way from the start — avoiding mistakes that can haunt your business later.

• Keyword Research: Learn how to uncover the search terms your ideal customers are actually using, how to prioritize which keywords will bring real business instead of empty traffic, and how to use keyword research to write content that aligns with user needs.

• Site, Menu, Page & URL Structure: We’ll map out how to organize your site so both humans and search engines can navigate it with ease. This sets the stage for long-term SEO success by supporting on page SEO techniques such as optimizing internal linking and content structure.

• Metadata Fundamentals: Titles, meta descriptions, headings, and URLs aren’t just technical fields — they’re your first impression in search results. I’ll show you how to nail the basics so you stand out and win more clicks.

• Content : Learn how to create high-quality website content that ranks and converts. We’ll cover depth, keyword density, structure, media usage, and most importantly, how to integrate EEAT (Expertise, Experience, Authority, Trust) into every piece of content. You’ll also learn how to make your content more helpful and relevant for users, which is essential for SEO. Great website content can naturally attract valuable external links, boosting your search engine rankings. You’ll also learn how to use AI as a helper — not a crutch.

• Local SEO: Google Map Results: If you’re a local service business, showing up in Google Maps is a game-changer. I’ll teach you how to optimize your Google Business Profile and local citations to dominate map pack results. I’ll also show you the other ways to improve your local signals to strengthen your position in map results. 

• SEO for the Age of AI: Search is changing fast. I’ll show you how to position your business to appear not only in Google, but also in AI-driven results like ChatGPT and AI overviews.

• WordPress Plugins You Need: WordPress is powerful — but only if you use the right tools. I’ll show you which plugins are essential for SEO, speed, and security, and which ones to avoid.
• Analytics and Tracking: SEO without tracking is like flying blind. You’ll learn how to use Google Analytics and Search Console to measure what’s working and double down on strategies that drive growth.
• SEO Tools You Can’t Do Without: From Ahrefs to Screaming Frog, you’ll get a practical walkthrough of the essential tools, how to use them, and how to prioritize their insights.
• Website Design & Calls to Action: SEO isn’t just about traffic — it’s about conversions. You’ll learn how to design pages with built-in calls to action that guide visitors into becoming leads and customers.

• Image Optimization: Learn how to create, format, and optimize images for SEO, speed, and accessibility — turning visuals into an asset instead of a liability.

• Onsite & Technical SEO: I’ll teach you the essentials of site speed, crawlability, indexing, and internal linking so your site is technically sound and competitive.

• Link Acquisition Basics & Strategies: Links are still one of the most powerful ranking signals (and they matter for AI results). I’ll show you ethical, effective strategies to earn links that boost your authority.

• Competitor Audits: You’ll learn how to dissect competitors’ strategies, uncover what’s working for them, and adapt it to outpace them.

• Content Build Out Strategies & Tactics: Not all content is created equal. We’ll cover multiple approaches — blogs, FAQs, guides, service pages, how to utilize videos for search, how to show up in all the geographic locations your business can pull business from — and how to use each to build topical authority.

• Page Speed Strategies: A fast site isn’t optional. You’ll learn why page speed matters, how to test it, and practical steps to improve it.

• Schema & Micro-Format Markup: Structured data is how you communicate context to search engines. I’ll walk you through schema markup so your content can earn rich snippets and visibility boosts.

Ready to Learn SEO and Transform Your Business?

This isn’t a quick fix, and it’s not effortless. But if you’re willing to put in the work, my SEO Coaching program will give you the skills, strategy, and support to build a business where leads find you. Whether you’re an SEO beginner or looking for a comprehensive SEO course online, this program is designed to guide you step by step. SEO isn’t magic. It’s not quick. But with the right coach, the right strategy, and your commitment to learning, it can be the game-changer your business!

I know how to tell if SEO is right for your business, and if it is, I can coach you through the process so you don’t waste time or money. I’ve been doing this for over 14 years, not just dabbling, but making SEO the foundation of real business growth. I will tell you honestly if it’s a good fit — and if it is, I’ll help you make it work.

If you’re ready to stop chasing business and start having business come to you, let’s get started.

Ready to Take Control of Your Future?